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MEDIA PLANNING

9
Market Prioritization

We strive to align business objectives with market segments to ensure that our clients succeed. At I CRAFT, our process of market prioritization factors in market growth rates, competitive density, cost to serve and costs of market entry, apart from many other criteria.

Media Planning

In the modern marketplace, visibility is a key factor in success of brand. Most of the time, what is seen is that which is sold. We arrange your brand communication to be placed at sites vulnerable to eyeball hits. A complete print media plan is etched out keeping the geographics and objectives in view.

Media Buying

We help you in negotiating your print advertisement placements to publishers and suppliers. Through our professional expertise in buying the most exquisite, yet cost-effective places, we give you the edge for the maximum reach out. Our wide network helps you to execute your proceedings with the best possible standards.

Media Scheduling

Our print media scheduling services effectively select from the different techniques of continuity, flighting/bursting and pulsing to maximize ROI for our clients, based on the products or service categories. We create plans that efficiently identify the appropriate media channels used in the advertising campaign and specify insertion or broadcast dates, positions, and duration of the messages.

 

Media Plan Implementation

At I CRAFT, our media implementation services are practical executions that get modern print media working in your internal or external programs and get messages to where the audiences are. The right mix of new media modernizes marketing communications, gets more value for investment, embraces relevant audiences and meets modern expectations.

Our outdoor management solutions enable brands to connect to people on the go with creative images and catchy slogans. We work on every outdoor format, from traditional billboards to modern product experience zones, and constantly look for new and fresh OOH media.

OUTDOOR

Outdoor Media Management

At I CRAFT, our media implementation services are practical executions that get modern media working in your internal or external programs and get messages to where the audiences are. The right mix of new media modernizes marketing communications, gets more value for investment, embraces relevant audiences and meets modern expectations.

Outdoor Media Buying

We help you in negotiating your outdoor placements to publishers and suppliers. Through our professional expertise in buying the most exquisite, yet cost-effective places, we give you the edge for the maximum reach out. Our wide network helps you to execute your proceedings with the best possible standards.

WEB

Digital Media Planning

Our digital media planning expertise enables us to maximize the impact of any budget. At I CRAFT, we work closely with clients to determine the optimum media mix for their brands, effective placement methods, media campaign strategy, implementation plans and ROI projections.

Digital Media Buying

At I CRAFT, our digital media buying experts connect businesses with target audiences by mapping online behaviors, then building and executing a custom digital media buying strategy that connects businesses with consumers. Our buying process is focused on transparent, real-time biddable media and audience targeting, all aimed at increasing efficiency.

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