We at icraft define the brand’s essence, purpose and story around a relying cause to get connected with your audience and differentiate your brand from competition.
“we help to discover who you are & why you matter”
Define the brand’s essence, purpose and story around a relying cause to connected with your audience and differentiate your brand from competition.
RESEARCH & DISCOVERY
Our first priority is to understand your organization. Through research and discovery, we gain deep insight into your current situation to develop a road map that will shape your brand. iCraft conducts pertinent research and facilitates discovery sessions with leadership teams and key decision makers to gather and discuss information about brand challenges and goals. We consider everything happening within the company, industry, competitors and target markets to provide a baseline of information to drive the brand’s position.
The brand’s positioning emerges from your company’s core values, culture and beliefs. It provides the central inspirational idea that aligns all actions, behaviors, communications and design. We work to clearly define your brand, what makes it different, and what value it brings to consumers to develop an inspiring messaging strategy that drives market differentiation, consumer love, employee alignment and competitive advantage.
Based on the strategic direction, we develop a brand positioning statement to act as the guiding principle for the branding concept. More than a tagline, the statement is the encapsulation of the brand’s essence. We use it to align the subsequent phases of creative development work, and externally as the brand’s defining idea.